Qontentify

A Definitive Guide: Setup & Optimize a Winning Pinterest Profile (SEO + HEO)

Written by
Z. D. Babar 
Updated on
21/01/2022
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Hi Qont,
I am Babar and in this great read, you will discover the best ways to Optimize your Pinterest profile SEO + HEO (Human Engagement Optimization) and boards for better visibility, CTR, and authority.

Content Qs

♦ DO WANT TO GIVE YOUR PINTEREST A BIG BOOST?

♦  IS THE PINTEREST ALGORITHM UPDATES BURYING YOUR PINS?

♦  ARE YOU LOOKING FOR TIPS TO GET THE BEST EXPOSURE IN PINTEREST SMART FEED?

Where there is a search engine, there is an opportunity for optimization.

SEO the second real estate — title + description and HUMANIZE the visual real estate — graphics

Why Do You Need To Optimize Your Pinterest?

Image Courtesy: Giphy

Create Pinterest Business Profile / Switch to Business Account

Create a Pinterest Business Account

Switch From Personal To Business Account

Here Comes Your Pinterest Optimization And Branding

Let’s conduct a branding test of this un-optimized profile:

1.  Profile Photo, Cover, Branding, Bio, COA, Consistency, and Organization

2.  Boards Organization, Custom Covers, Branding, Copywriting & Typefaces, etc.

3.  Pins Graphics, Typefaces, Clarity, Illustration, COA and Branding, etc.

Pinterest HEO — Human Engagement Optimization of Pinterest account, the way it can engage the users and convert that is the ultimate goal of a business.

Pinterest HEO includes:

  1. Profile Photo, Cover, Branding, Bio, COA, Consistency, and Organization
  2. Boards Organization, Custom Covers, Branding, Copywriting & Typefaces, etc
  3. Pins Graphics, Typefaces, Clarity, Illustration, COA and Branding, etc

Whereas Pinterest HEO is more about “visual” and less about “text”.

Profile SEO

1. Craft an SEO title:

How to set a right title?

How to create title longer than 30 characters limit?

Pinterest allows only 30 characters in the title, sometimes not enough for new bloggers to create a keyword-rich title.

This is 27 characters title: “Promolily — Savvy Community”

So, here is a TRICK to add title longer than 30 characters:

Let us ditch the Pinterest desktop for a while. Pick your mobile, install the Pinterest App, and here you go.

How to search out our primary and secondary keywords?

 

1.  High search volume

2.  Niche/topic related

3.  People use to find stuff

2. Craft an SEO+HEO bio:

1.  Short & sweet, mission-focused lines sprinkled with keywords.

2.  You have only 160 characters including spaces to leverage the full juice.

3.  Add the rest of the branded, primary, and secondary keywords/keyphrases.

4.  The first sentence (HEO) is the intro with the tagline — branding

5.  The second part is full of keywords (SEO).

6.  Finally, the third part is again an engaging line (HEO) — be creative with it.

7.  Add call-to-action (CTA) at the end.

8.  Add location (if necessary) and personal branding in the first part.

9.  Never hurt its HEO for SEO — don’t flood it with keywords, use perfect harmony of keywords in meaningful lines.

10.  This is your “About Us” section to the outer world, so tell concisely.

11.  You can include your site link (some use a short link to analyze the CTR).

 

Another: (with call-to-action)

3. Link to your social media profile and pages

4. Site verification

5. Site Validation & Enable Rich Pin

Pinterest Profile HEO (Human Engagement Optimization)

1. Set a Profile Photo

2. Set Pinterest Profile Cover

1. Update a specific board content as cover:

Pinterest Boards Branding & Optimization

1. Organize Your Boards

2. Boards SEO — Optimized Titles + Descriptions

Board Title SEO
Boards SEO Description

3. Boards HEO — Custom Board Covers

Why do you need to brand board covers?

A/B Testing For Branded Board Covers

Here is the Pinterest profile branding test of Promolily after optimization:

Here is the bottom line:

Optimize your Pinterest, Create valued content, Design stunning visuals and Pin regularly”

Now it’s your turn.

LET’S CRACK THIS VISUAL SEARCH ENGINE TO GROW FAST

And if,

Don’t you know how to do it precisely?

We are here to help you convert your business / personal Pinterest profile into a branded account to convert and grow fast.

If you have any questions, comments, feedback, or tips I missed, we’d love to hear it below!
Follow us for even more savvy stuff! Want to save this Pinterest Optimization Guide for later? Pin it here!

Z.D. Babar

Connect @ LinkedIn

A fine copywriter, graphic designer, social media strategist and Co-founder @ Qontentify. Helps content marketers in optimizing their content & social pages with SEO plus HEO, to convert the highest. Social media & content strategist @ Sunken Stone | San Diego, CA, USA.

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